Drowning Impact Awareness Month Fact Sheet
Drowning Impact Awareness Month (DIAM) began in August 2004.- June, July, and August are peak times for child drownings in Arizona. Back-to-school distractions in August make it a high risk month for child drowning.
- Drowning is a top cause of injury-related death for children in Arizona, especially the one to five year old age group.
- Every child drowning is preventable – but sometimes, little can be done for a child once he or she has fallen into the water. Prevention is the cure, and awareness is free.
- To prevent child drownings, follow the ABC’s of Water Safety
- Adult supervision when children have access to water
- Barriers between children and water
- Classes in CPR for adults, swimming lessons for children at the appropriate age
- DIAM is the largest collaborative water safety effort in the State of Arizona. More than 100,000 purple ribbons were distributed in the DIAM 2009 campaign alone.
- DIAM proclamations have been signed by Governor Brewer and Mayors across the state of Arizona.
- Organizations can be listed as “pickup points” for DIAM on Phoenix Children’s Hospital’s website.
- DIAM events can be listed on the Phoenix Children’s Hospital and Drowning Prevention Coalition of Arizona website.
- DIAM proclamations will be available for display.